CMO Moves Reveal New Demands, Required Skills
It’s interesting to see how much comfort there seems to be with industry insiders in the article below. I would argue that the power of outside influence is what’s needed to help companies better accelerate through opportunities. CMO Moves Reveal New Demands, Required Skills. Over the past six to nine months, we’ve seen a next-generation marketer begin to emerge. The old “CPG academy” model is evolving to a “hybrid marketer” model — and it’s changing the career path and experiences of today’s top marketers. A more typical path...
read moreHave We Become Anti-Social?
Social media is everywhere, in every industry and on every device. Its usage is astounding, really. Reports document that Facebook, Twitter, and other social networks are not only growing exponentially, they are the first and last places people go every day. For all of our fascination with social media, I ask, have we become anti-social? Sit in any office environment and what do you see? People with their eyes glued to their computers. Alone. Peer inside most cars on the road and who is there? A driver. On the phone. What forms of communication are most prevalent? E-mail. Texts. Posts....
read moreSignals (part 2 of 2): 7 Signs of Struggle
This is the second post in a two-part series on Signals, those feint and not-so-feint signals that tell you how things are going during your first few months in a new job. Part 1 was on the 8 Signs of Early Success. This post is about the signals that tell you things aren’t going so well. The signals that indicate things aren’t going so well fall into two camps: You haven’t been visibly endorsed Your work isn’t having an impact You know you haven’t earned the endorsement of your boss or your peers when: – You aren’t in the critical path of planning – Decisions are...
read moreSignals (part 1 of 2): 8 Signs of Early Success
The discussion sparked by my recent posts, A Good Fit and The Risk of Waiting, got me thinking about those feint and not-so-feint signals that tell you how things are going during your first few months in a job. While I’m sure you can sense when things are going well and when they’re not, it might help to be aware of common signs of success and struggle. This is the first of two posts on the subject, 8 Signs of Early Success. The signals that indicate things are going well fall into two camps: You are in demand You are having an impact You are in demand when: Your opinion is...
read moreCourage in Choosing
A very good friend had me laughing the other day when she played out a scene from a television show in Ireland called the D’Unbelievables. Apparently, whenever the characters go to a store and are asked what they want, they say, “One a dem and one a dem. And some a dem and some a dem. “ The notion of wanting some of this and some of that is a common refrain — one most often played out when making decisions. When forced to choose between a strong, singularly clear idea and one that combines multiple alluring ingredients, the common response is to choose the blend. I’m sure...
read moreSpeed Matters Blog
Thomas Butta
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