Have We Become Anti-Social?

Social media is everywhere, in every industry and on every device. Its usage is astounding, really. Reports document that Facebook, Twitter, and other social networks are not only growing exponentially, they are the first and last places people go every day. For all of our fascination with social media, I ask, have we become anti-social? Sit in any office environment and what do you see? People with their eyes glued to their computers. Alone. Peer inside most cars on the road and who is there? A driver. On the phone. What forms of communication are most prevalent? E-mail. Texts. Posts....

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Be Prepared For Change

Your change agenda is taking form. You’ve circulated it with key internal and external people. You’ve modified it based on feedback you’ve gotten. You’re ready to launch it to the company just before taking it to the marketplace. What items should you have ready to disseminate minutes after the internal launch? The following core set of items has served me well across different industries and size of companies: Brand and Messaging Guidelines – these guidelines demonstrate exactly how to apply the evolved brand and new messaging in all popular formats – from letterhead,...

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