All Brands Are Publishers, Learn How to Be a Good One

Yes. Brands are about voice, value & points of view. Five Years after Golden Rules of Conversational Media, an Addendum By John Battelle  It’s illuminating to remember that five years ago, Twitter was three months old, and Facebook had just opened to non-students. Neither company had a business model. Oh, and Digg was considered the pre-eminent social news service. Over the next half-decade, of course, Twitter and Facebook have become huge forces, driving the rise of what I then called “conversational media” as opposed to “packaged-goods media,” where...

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Why Software Is Eating The World

Yes! A Must read for everyone looking to drive transformation. By MARC ANDREESSEN This week, Hewlett-Packard (where I am on the board) announced that it is exploring jettisoning its struggling PC business in favor of investing more heavily in software, where it sees better potential for growth. Meanwhile, Google plans to buy up the cellphone handset maker Motorola Mobility. Both moves surprised the tech world. But both moves are also in line with a trend I’ve observed, one that makes me optimistic about the future growth of the American and world economies, despite the recent turmoil...

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Gap CEO Tailors Urgent Revamp

A few months ago, social media was aflutter about Gap’s new logo. That debate seems trivial in comparison to Gap’s business reality. According to Gap CEO, Glenn Murphy, this holiday season is a make or break moment for the retailer. The changes Murphy has been driving will either work or not. With no insights beyond what I read, I suspect Gap will be successful for three reasons: Murphy has urgency. Murphy is using time as a strategic asset. Murphy is involving the entire company in the fight. If Gap has identified the most powerful path to drive relevant value, its sense of...

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Have We Become Anti-Social?

Social media is everywhere, in every industry and on every device. Its usage is astounding, really. Reports document that Facebook, Twitter, and other social networks are not only growing exponentially, they are the first and last places people go every day. For all of our fascination with social media, I ask, have we become anti-social? Sit in any office environment and what do you see? People with their eyes glued to their computers. Alone. Peer inside most cars on the road and who is there? A driver. On the phone. What forms of communication are most prevalent? E-mail. Texts. Posts....

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