Subvert The Dominant Paradigm
June 19. San Francisco. Atelier Laurent Studio. It was a gathering of contrarians, a few hundred radicals hand-selected to come together to mash it up inside an inspiring art studio. These weren’t painters or sculptors. These were protagonists in the business world, protestors of the status quo – demonstrators, if you will, of a better way to build and run organizations. This was a gathering of change agents who drive new agendas all over the world – in big organizations and small, established ones and newbie’s. This event was called the MIX Mashup. Its stories can be found here. As...
read moreThe Significance of Shanghai
I recently had the good fortune of spending time in Shanghai, China through the lens of a new, US-based venture. We were afforded an insightful peek into China at work, China at play, new China, old China. It was a fascinating experience that offered a variety of learnings. Shanghai is second chances. Shanghai embodies the potential of China perhaps more than any other Chinese city. Shanghai is at once contemporary, connected, in tune, aware, open, willing, engaged, and hungry. This new reality is all the more remarkable when you consider what China...
read moreMarketo Releases RPM for Microsoft Dynamics CRM
As most of you know I’m a big believer in the power of alignment. Nowhere is this more critical than the integration between marketing and sales. When you combine in the product group, you’ve got the makings of a machine primed to drive revenue and higher-level relationships. Add to this the machinery to drive relationships and revenue, and you’ve got a powerful one-two punch. Marketo adds that second punch. Marketo is an automation engine that enables you to systematically push your revenue performance. Take a close look at this interview from the Software Advice team....
read moreWhat is Transformation?
I recently read an article in The Economist about Jim Collins, the author of Built to Last, Good to Great, and, most recently, Great by Choice. The piece reviewed the merits of Collins’s overarching point of view — that greatness is largely a matter of choice and discipline — relative to other approaches including a transformative one. What surprised me wasn’t the comparison of disciplined and steady versus an aggressive agenda, but rather that transformation was painted with a ‘trash and burn’ brush. It got me thinking: What do we know...
read moreThe Road to Value (Part 1)
Much is written about value. Even more is said about it. Value just might be the most overused word in business today. At the organization level, we hear about customer value, shareholder value, and enterprise value. At the department level, Product Management wants its products to be perceived as good value not high cost. Sales wants to sell from value rather than feature/functions. And, Marketing is measured on the value of leads and brand equity. Even support departments like Finance, IT and HR strive for value. Finance wants positive returns of value for capital deployed. IT must...
read moreSpeed Matters Blog
Thomas Butta
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