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5 Ways to Rise Above the Noise

Remember the Verizon ads years ago that repeated the refrain, “Can you hear me now?”℠ It was a brilliant and simple way to demonstrate how Verizon’s network was superior to others. For mobile phone users frustrated by fuzzy and unstable calls, Verizon nailed the ultimate consumer benefit at the time: a clear and reliable connection. One of the biggest obstacles for marketers today is finding impactful and lasting ways to rise above the noise. Everywhere you turn there is a relentless stream of content delivered through an unending variety of channels. No brand, company, or...

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The Confusion of Logistics and Strategy Problem

Breakthrough strategy = well-executed vision. So widespread, it deserves an acronym: CLASP. You have a clasp when people criticize your new strategy because they don’t know how to execute it. Yes, a new strategy has to be executable, or it’s merely a wish. No, the logistics behind it don’t have to be tried and true. It’s one job to dream up a strategy and another job to execute it. Whining about how hard the logistics are is just fine, but don’t conflate this with thoughtful feedback about whether your strategy makes sense. Just about every great new project...

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Data is the new .com

Activation and action are key. By Roger Ehrenberg Roger Ehrenberg is the founder and Managing Partner of IA Ventures. Throughout my business career, I’ve observed that people love to label current fashions. “Web 2.0,” “Cloud” and “Social” are three which are currently in vogue. In my lifetime likely none was bigger than “.com,” describing a business and its recognition of the importance of the Internet. Remember when long-established businesses would change their names by adding a .com extension, only to receive a salutary stock market reaction? This was an equity market...

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Never put off until tomorrow what you can do today. How many times have we heard that refrain? How many times have we ignored it? How many times have we believed that nothing will change because of another day? If you want (or need) to do something then why not get on with it?  Whether it’s energizing your company, reshaping how you do things, or simply making contact with someone you’ve been thinking about, why is it so hard to act with urgency? Certainly inertia has something to do with it. Inertia, after all, is a force more powerful than momentum. Inertia is the weight that keeps us...

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Making Transformation Happen – Part 2

Organizing for Success Third, given the importance of transformation should organizations consider making transformation a business function? I would argue, yes. Organizing for success is key. Where can we find the best candidate to lead the transformation effort? The Office of the CEO would seem to be a natural candidate, but it’s not my choice. While the Office of the CEO sets company vision and strategy it does not have the time or operational bandwidth to physically drive the transformation agenda day in and day out. Who then? Who is best equipped to lead the cross-functional,...

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