Marketo Releases RPM for Microsoft Dynamics CRM
As most of you know I’m a big believer in the power of alignment. Nowhere is this more critical than the integration between marketing and sales. When you combine in the product group, you’ve got the makings of a machine primed to drive revenue and higher-level relationships. Add to this the machinery to drive relationships and revenue, and you’ve got a powerful one-two punch. Marketo adds that second punch. Marketo is an automation engine that enables you to systematically push your revenue performance. Take a close look at this interview from the Software Advice team....
read moreGoogle Partners With Sony Pictures, Universal And Warner Brothers For YouTube Movies
It’s fascinating to watch how quickly things are moving in the world of digital content and distribution. Those that understand the importance of time as an asset are moving as fast as possible. This is another example of the benefits of having a sense of urgency. Those that have a bunker mentality and yearn for the way things were will forever be left behind. BY ALEXIA TSOTSIS Google confirmed the existence of its YouTube Movies service earlier today and has just released more details on which studios and movies will provide the 3,000 titles in its repertoire. YouTube has partnered up...
read moreStefon Harris: There Are No Mistakes On the Bandstand
Whoever said, ‘The way is in the going,” must be into jazz. This is a great...
read moreInside The Mind Of Kim Jong-Il
This is fascinating research. I do a lot of work with companies that have software that can predict what might be through the science of modeling. The work generally yields extraordinary value. But, when you apply it to the human dimension like we see below, I wonder how can leverage this kind of work for the greater good. By Gary Stix (Click here for the original article) What was up with a world leader who thought he could control the weather while engaging in his passion for Elizabeth Taylor movies? No one knows for sure, but a few years ago, two psychologists took a crack at a...
read moreSorrell Takes Out His Guns
Important debate that deserves to be surfaced…especially for marketers. Can the ad business take on the technology business? Martin Sorrell, the chief executive of WPP and, arguably, the dominant voice in the advertising business, recently gave an interview in which he challenged the basic efficacy of social media as an advertising tool. Mind you, this is against a backdrop of the entire advertising industry in a manic dither to stress its social media bona fides. What you want to be right now is a social media agency—because every other agency network or holding company has to buy...
read moreSpeed Matters Blog
Thomas Butta
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