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Gap CEO Tailors Urgent Revamp

A few months ago, social media was aflutter about Gap’s new logo. That debate seems trivial in comparison to Gap’s business reality. According to Gap CEO, Glenn Murphy, this holiday season is a make or break moment for the retailer. The changes Murphy has been driving will either work or not. With no insights beyond what I read, I suspect Gap will be successful for three reasons: Murphy has urgency. Murphy is using time as a strategic asset. Murphy is involving the entire company in the fight. If Gap has identified the most powerful path to drive relevant value, its sense of...

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