All Brands Are Publishers, Learn How to Be a Good One

Yes. Brands are about voice, value & points of view. Five Years after Golden Rules of Conversational Media, an Addendum By John Battelle  It’s illuminating to remember that five years ago, Twitter was three months old, and Facebook had just opened to non-students. Neither company had a business model. Oh, and Digg was considered the pre-eminent social news service. Over the next half-decade, of course, Twitter and Facebook have become huge forces, driving the rise of what I then called “conversational media” as opposed to “packaged-goods media,” where...

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Data is the new .com

Activation and action are key. By Roger Ehrenberg Roger Ehrenberg is the founder and Managing Partner of IA Ventures. Throughout my business career, I’ve observed that people love to label current fashions. “Web 2.0,” “Cloud” and “Social” are three which are currently in vogue. In my lifetime likely none was bigger than “.com,” describing a business and its recognition of the importance of the Internet. Remember when long-established businesses would change their names by adding a .com extension, only to receive a salutary stock market reaction? This was an equity market...

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Infographic: Who Is Occupy Wall Street?

Visualizing the results of 5,006 completed surveys at occupywallst.org, data shared exclusively with Fast...

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Is Occupy Wall Street An Effective Change Platform?

Say what you want about the Occupy Wall Street movement, but we can surely agree it has garnered attention and sparked debate. The question is why. Why has the Occupy Wall Street movement — and the related activities it has spawned — tapped our interest and emotions? What is there to learn from this change platform? I can tell you I have questions about the movement, especially its beginnings. Were people hired to protest? Where the protestors put in place by a powerful, quietly controlling organization? Is the march on Wall Street a made-for-media event not unlike that depicted...

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Tomorrow

Never put off until tomorrow what you can do today. How many times have we heard that refrain? How many times have we ignored it? How many times have we believed that nothing will change because of another day? If you want (or need) to do something then why not get on with it?  Whether it’s energizing your company, reshaping how you do things, or simply making contact with someone you’ve been thinking about, why is it so hard to act with urgency? Certainly inertia has something to do with it. Inertia, after all, is a force more powerful than momentum. Inertia is the weight that keeps us...

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