Making Transformation Happen – Part 1
If transformation is the lifeline for businesses desperately in need of leaping beyond their current state to a place of higher value why do so few organizations achieve sustainable transformation? Why is transformation so challenging. Let’s take a look at what usually happens. Transformation efforts are commonly dominated by the planning and setting strategy. As you have surely witnessed anything having to do with strategy is a natural magnet for opinions, points of view, and involvement. That’s all well and good. Strategy requires input from a range of internal and external voices –...
read moreAmy Cosper on Transforming Entrepreneur Magazine
“Entrepreneurism isn’t just about owning a business – it’s the spirit you bring,” says Amy Cosper, vice president of Entrepreneur Media Inc., and editor-in-chief of Entrepreneur magazine. Cosper embodies that philosophy. She didn’t launch Entrepreneur magazine, but she revitalized it to be relevant and true to its word. Recruited into the magazine to transform it, Cosper arrived bursting with energy and ideas only to discover “the staff hated me from day one.” The staffers — 37 editors generating a mere 72 pages of content a month in...
read moreThe Brand & The Business Model
I am sure you would agree that people don’t often put ‘brand’ and ‘business model’ in the same sentence. While both are critical to the success of a company, they are often seen as different and separate. Does that make sense – especially in an era where vision, velocity and precision must go hand in hand? I think not. Before you introduce marketing and sales best practices into a company, you need to FIRST transform the brand to the business model or the business model to the brand. Skipping this step wastes tremendous resources downstream — not to mention the loss of time...
read moreSorrell Takes Out His Guns
Important debate that deserves to be surfaced…especially for marketers. Can the ad business take on the technology business? Martin Sorrell, the chief executive of WPP and, arguably, the dominant voice in the advertising business, recently gave an interview in which he challenged the basic efficacy of social media as an advertising tool. Mind you, this is against a backdrop of the entire advertising industry in a manic dither to stress its social media bona fides. What you want to be right now is a social media agency—because every other agency network or holding company has to buy...
read moreThe Jeff Bezos Formula for Asymmetric Competition
The art of moving quickly with a savvy strategy. By Stephen Wunker, Contributor Today’s announcement of the Kindle Fire, possibly the iPad’s most serious competitor, underscores how Amazon’s Jeff Bezos remains one of the most predictably revolutionary leaders in business. Selling at just $199, the Fire can accelerate the growth of the already white-hot tablet market through leveraging revenue streams Apple lacks. It embodies the sort of asymmetric competition that has become Amazon’s trademark. How does the company do it? First, consider the legacy preceding the Fire. Amazon launched...
read moreSpeed Matters Blog
Thomas Butta
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