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The Influential Power of Uncertainty

Certainty is a lofty goal. We all strive to be certain about our choices and recommendations, but the reality is certainty is a continuous work in process.  People don’t expect you to be absolutely certain, but they expect you to be transparent in your efforts to be certain. That’s how I read this study. If you think about it, honesty, clarity, and transparency make for the most effective communication in all areas of our lives. The power of trying to be certain in the right ways will speed progress. BY ANDREW HANELLY Nobody can possibly know everything. And we tend to look...

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Article: 5 Steps For Building Company Value

Phil Fernandez and Marketo have a really good thing going on. They’re trying to create a new category — revenue performance management — and throwing everything they can at it. I believe they’ll be successful for one overarching reason: They understand the value of time. Time is in their control. Most everything else isn’t. BY FC EXPERT BLOGGER KAIHAN KRIPPENDORFF Perhaps AT&T’s recent announcement that it would buy T-Mobile for $39 billion got you thinking: how much is my business worth and what would it take to double its value this year? That is the...

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The Risk of Waiting

The following is a direct response I received to my last post, A Good Fit. I’m sharing it in a post because it dramatically cuts to the core of the issue — the risk of inaction. I think your point about time is understated.  The point that you are making is that no clothes = no party. Waiting for the perfect outfit is the wrong focus. Your point about time is THE point. That’s what 21 Weeks is all about. Speed Matters! I would keep hammering that.  The conflict isn’t between companies and people or CMOs and Boards of Directors. It’s between winners and losers. Winners...

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