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Article: 5 Steps For Building Company Value

Phil Fernandez and Marketo have a really good thing going on. They’re trying to create a new category — revenue performance management — and throwing everything they can at it. I believe they’ll be successful for one overarching reason: They understand the value of time. Time is in their control. Most everything else isn’t. BY FC EXPERT BLOGGER KAIHAN KRIPPENDORFF Perhaps AT&T’s recent announcement that it would buy T-Mobile for $39 billion got you thinking: how much is my business worth and what would it take to double its value this year? That is the...

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