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Article: 5 Steps For Building Company Value

Phil Fernandez and Marketo have a really good thing going on. They’re trying to create a new category — revenue performance management — and throwing everything they can at it. I believe they’ll be successful for one overarching reason: They understand the value of time. Time is in their control. Most everything else isn’t. BY FC EXPERT BLOGGER KAIHAN KRIPPENDORFF Perhaps AT&T’s recent announcement that it would buy T-Mobile for $39 billion got you thinking: how much is my business worth and what would it take to double its value this year? That is the...

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Delay Breeds Danger

My last post, titled Delay Breeds Danger, talked to the importance of institutionalizing a sense of urgency as the way to accelerate through opportunities in front of you. Today’s post is about overcoming your single greatest challenge to swift action – that highly powerful blocking force of inertia. What exactly is inertia? Simply put inertia is everything that makes up what your organization stands for at the moment you embark on an accelerated path forward. Inertia can include any or all of the following: Fear of change Fear of the unknown Your organization’s culture Your...

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