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The Risk of Waiting

The following is a direct response I received to my last post, A Good Fit. I’m sharing it in a post because it dramatically cuts to the core of the issue — the risk of inaction.

I think your point about time is understated.  The point that you are making is that no clothes = no party. Waiting for the perfect outfit is the wrong focus.

Your point about time is THE point. That’s what 21 Weeks is all about. Speed Matters! I would keep hammering that.  The conflict isn’t between companies and people or CMOs and Boards of Directors. It’s between winners and losers. Winners understand the enemy is time, not their competition.  Whenever you make this point to me verbally (including today), I nod vigorously because the only thing worse than the whole ‘fit’ routine is the whole ‘is cloud or PLM or open source or any space for that matter…real?’ skepticism and indecision that piss away value.

The market has left the station. It’s not up to you, Board Of Directors, to decide fit.  The market will.

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