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The Signals of Change

Posted by on Aug 6, 2010 in Brand Value, Driving Transformation | 1 comment

You’ve embraced the opportunity that could alter how your company is valued. You’ve initiated a change program to re-position your company to win. What steps can you take to powerfully signal to the marketplace that something is indeed different? Here are some actions that will signal change. All of them, by the way, are completely in your control: Install new leadership in the executive suite – especially in the areas of product, sales, or marketing Introduce either a new or drastically improved product Sign up an impressive...

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Time To Change? How To Know?

Posted by on Aug 2, 2010 in Accelerate Through Opportunities, Creating Value, Driving Transformation | 3 comments

Companies with little interest in pushing the boundaries won’t benefit a lot from a serious change program. Nor will companies that lack a sense of urgency. But, for determined organizations facing critical opportunities to accelerate, this is a great time to embark on the valuable path of change. I’ve put together a shortlist of questions to help you know if your organization would benefit from a change agenda: Is your company in a position to accelerate? If not, what’s in the way? Are you positioned for value – or are you...

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Be Prepared For Change

Posted by on Jul 29, 2010 in Driving Transformation, Managing Through Critical Moments | 1 comment

Your change agenda is taking form. You’ve circulated it with key internal and external people. You’ve modified it based on feedback you’ve gotten. You’re ready to launch it to the company just before taking it to the marketplace. What items should you have ready to disseminate minutes after the internal launch? The following core set of items has served me well across different industries and size of companies: Brand and Messaging Guidelines – these guidelines demonstrate exactly how to apply the evolved brand and new messaging...

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Five Ways to Know Change Is Happening

Posted by on Jul 27, 2010 in Driving Transformation | 1 comment

The adoption of a change agenda has its own natural course of momentum. Once the resistance of inertia begins to break down, you will actually feel the shift taking hold inside your organization. If you’ve done a good job of driving the new way by seeding it with change agents, demonstrating its power both visually and verbally, and garnering support from internal and external influencers, you will see the following common traits of early adoption. People will start randomly using the language they’ve heard or seen Visuals used...

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Transformation at Work – Part III, Leadership

Posted by on Jul 15, 2010 in Creating Value, Driving Transformation, Leveraginbg Thought Leadership | 2 comments

This is the third of three posts citing real-life examples of transformation at work. This one features leadership as a key ingredient in driving transformation. The first one was about courage. The second was about conviction. Leadership. We defined leadership as “being the poster child of change by visibly and emotionally motivating, enticing and enrolling others in the quest.” Leadership is getting out there with people, being physically present and active in support of the new agenda. The transition at PTC to a value-based selling...

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