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A Good Fit

What exactly is a good fit? A good fit is something that matches your specifications. Fundamentally, it’s where demand meets supply. The clothing and shoe industries do a great job of enabling a good fit. They each provide a variety of styles in multiple sizes to match what you might be looking for. And if the fit isn’t perfect, your local tailor or shoe repairman can make adjustments. The same is true with restaurants that provide a broad menu to fit your taste. They serve hot or cold starters, main courses of meat, fish, or vegetarian, different starches. And if the preparation isn’t...

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What is Soul?

Soul. It’s a funny looking word, but it carries such depth. What comes to mind when you see the word, soul? Think about it for a minute before reading on. When was the last time you thought about soul? Soul shows up in many places. Like music. Soul music. Can you hear it? Like a dramatic performance. Soulful. Can you see it? Like religion. “Pray the Lord my soul to keep.” Did you recite it? Like food. Soul food. Authentic food, be it southern collards or Sicilian rice balls. Even though we’ve shown many associations, soul isn’t really what you see. It’s more about what you feel....

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Ideasicle Podcast Interview

Listen to my recent podcast interview with Will Burns of On the show we cover: Discuss my instrumental role in launching the controversial “Product First” campaign at PTC. The importance of a CMO not only being creative, but hand picking the right team around him or her. CMO as “creative director” for the brand. Explain how to get people in a large organization to rally around a single, transformative brand idea. About my current company, 21Weeks, and how it is transforming brands today. Listen Now...

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Transformation at Work – Part I, Courage

In my post Three Essential Ingredients of Transformation we talked about how sustainable transformation requires three essential ingredients operating at full capacity all the time. They are courage, conviction and leadership. What do they look like in real life? This is the first of three posts citing such examples. First up: Courage. We defined courage as choosing what needs to be done versus what can be done. Courage is plotting the right course even if it’s the unpopular one. Courage is realizing old ways aren’t working well enough to grow the business. Such was the situation in 1999...

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21 Books For Summer

My last blog Learning From Literature seems to have tapped a nerve about the power of the written word. I decided to ask those who commented to share their recommendations for summer reading. What follows is our first annual 21 Books for Summer from 21 Weeks. Thank you contributors. Enjoy. From Ed, a writer: “OK, I’m going late 20th-early 21st century.” The Amazing Adventures of Kavalier and Clay by Michael Chabon.   It’s about early American comic book creators.  It describes the creative process and quite a lot about American society...

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