Ideasicle Podcast Interview

Listen to my recent podcast interview with Will Burns of Ideasicle.com. On the show we cover:

  1. Discuss my instrumental role in launching the controversial “Product First” campaign at PTC.
  2. The importance of a CMO not only being creative, but hand picking the right team around him or her.
  3. CMO as “creative director” for the brand.
  4. Explain how to get people in a large organization to rally around a single, transformative brand idea.
  5. About my current company, 21Weeks, and how it is transforming brands today.

Listen Now >

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