Where Magic Happens

Those are powerful words, I know. But magic is indeed possible – even in business. To me, magic in business is bringing to life a big idea embedded with emotion. Yes, big ideas are differentiating, relevant, and provocative, but they become magical ideas when they also have a strong human component. Magical ideas are ideas that connect with people. They move people to see things in a different way. They move people to want to know more. Magical ideas are ideas that stop you. They pull you in. They set new standards. So why don’t we see more of them? Two reasons. First, it is very...

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