• There must be a culture of risk-taking and openness to doing things differently
• There must be healthy respect for other points-of-view
• There must be a sense of urgency and a commitment to velocity
• There must be a relentless focus on the endstate. Any distraction will cause confusion and inefficiency.
• There must be a structure that enables alignment between product, sales and marketing. Most often, everybody operates in their own little world and, some times, at cross purposes with one another. This kind of integration isn’t easy. Getting it done requires focus, discipline, and a game plan that demands real-time collaboration.

As you look to undertake your internal change initiative, start inside first. Then beware of the three forces that will always test your mettle. One, the dynamics of change often stress even the strongest of cultures. Two, inertia is very, very powerful. Three, there is an ever-present tendency to blur the lines, compromise and soften the edges of bold thinking.

The organization that is organized for — and committed to — change, both mentally, and structurally, is the organization that has the best chance of remaining focused, moving quickly, and, ultimately, winning.

Share the change dynamics that work for your organization — and those that get in the way.