https://www.21weeks.com/blog/transformation/be-prepared-for-change/ Mon, 16 Jul 2012 21:26:08 +0000 hourly 1 https://wordpress.org/?v=4.2.38 https://www.21weeks.com/blog/transformation/be-prepared-for-change/#comment-118 Thu, 29 Jul 2010 13:34:47 +0000 https://www.21weeks.com/?p=31#comment-118 In the middle of a difficult transformation at a big company, HR came to me and wanted to launch an online learning portal for our company. Following on the heels of three RIFs, I thought it would be fruitless to promote an investment in staff learning. Instead, we embedded a very funny elevator pitch in one of the learning sections, told a few key people about it, and before you know it, the online learning portal was getting a ton of hits. You see, the elevator pitch was in great demand so we leveraged it as a way to pull people in to something that looked more like work than fun.

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