Comments on: CEOs Driving Change https://www.21weeks.com/blog/change/ceos-driving-change/ Mon, 16 Jul 2012 21:26:08 +0000 hourly 1 https://wordpress.org/?v=4.2.38 By: James https://www.21weeks.com/blog/change/ceos-driving-change/#comment-71 Fri, 26 Feb 2010 19:39:00 +0000 https://www.21weeks.com/?p=13#comment-71 It's been my experience that companies are as slow as molasses when it comes to marketing transformation. For all the talk from CEOs about speed, it seems like organizations get bogged down once the work moves to the front line. A few get it … but most don't. They're still operating in a print-oriented world and seem unable to embrace a model of constant (and I do mean constant) innovation and improvement.

My advice? Don't lock in until you have to – and that may be never.

Good thinking

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