https://www.21weeks.com/blog/brand-value/have-we-become-anti-social/ Mon, 16 Jul 2012 21:26:08 +0000 hourly 1 https://wordpress.org/?v=4.2.38 https://www.21weeks.com/blog/brand-value/have-we-become-anti-social/#comment-116 Tue, 20 Jul 2010 12:26:01 +0000 https://www.21weeks.com/?p=29#comment-116 My favorite story on the benefits of socializing an idea is this. My boss at the time needed to review with the CEO the plan for our new, cutting edge, but not profitable, business unit. He couldn't get on the guy's calendar because it was jammed. The standard alternative was to put our thinking in an e-mail. He knew our change agenda needed a live audience to communicate the opportunity behind the risk. When he found out the CEO was flying to California, he not only bought a ticket on the same flight, he secured the seat next to him. Six hours later, our plan was properly and effectively conveyed.

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