https://www.21weeks.com/blog/accelerate-through-opportunities/leads-leads-leads/ Mon, 16 Jul 2012 21:26:08 +0000 hourly 1 https://wordpress.org/?v=4.2.38 https://www.21weeks.com/blog/accelerate-through-opportunities/leads-leads-leads/#comment-102 Fri, 07 May 2010 15:21:01 +0000 https://www.21weeks.com/?p=20#comment-102 Awareness and lead generation programs are one in the same. If you don’t plan and spend on awareness, leads will never come. But with that said, marketing is responsible for leads and in large part the sales pipeline. Lead generation with specific number of leads required, needs to be a goal and there must be accountability.

]]> https://www.21weeks.com/blog/accelerate-through-opportunities/leads-leads-leads/#comment-101 Wed, 05 May 2010 14:45:08 +0000 https://www.21weeks.com/?p=20#comment-101 Anyone else? How balanced is your sales and marketing act? How do you balance lead generation with awareness-building work? How balanced is the balancing act at your company?

]]> https://www.21weeks.com/blog/accelerate-through-opportunities/leads-leads-leads/#comment-100 Tue, 04 May 2010 17:24:44 +0000 https://www.21weeks.com/?p=20#comment-100 Ah yes. Balancing acts. It's the hardest thing in the world … for tech companies in particular.

]]>